Recognition programs are a way for companies to impact the productivity of employees. Positive reinforcement is a proven way to keep employees motivated and focused. Recognition for a job well done encourages employees to strive for optimum performance and maintains corporate morale. Another important motivator is an incentive program. This progam is designed to motivate the employee forward to the accomplishment of a corporate goal.

An example of the latter is a program that was designed to speed up cash flow at an insurance company. In this case the corporation was experiencing slow payment of medicare reimbursements from the US government. With extra motivation provided through an incentive program that rewarded employees for improved collections, there was a significant increase in cash flow. The cost of the promotional program was judged by the client to be well worth the improved cash flow.