The foundation for a co-op program is a company's desire to promote its name and identity and sell products. In most cases the sponsoring company will share the cost of the selected promotional items with participating dealers. The audience for a co-op program can be either external dealers, wholesalers, sales representatives or internal sales representatives. One example of a co-op program is a calendar program where the sponsoring company makes three or four different style calendars available to its dealers imprinted with the corporation's name and the dealers' names. Dealers distribute the calendars to their customers.

A co-op program is an integral part of a company's marketing program. This is especially true when you have a field sales force charged with the responsibility of building long term client relationships. Representatives are able to to enhance their efforts through the effective use of promotional items. Promotional items are effective both in attracting new customers and maintaining existing relationships. The format for this type of co-op program is a catalog that has a variety of items imprinted with the company logo. At his or her discretion the representative is able to select and deliver from the catalog an item that will further the relationship with the client. The imprinted item serves as a constant advertisement for the company.

Grand Slam Promotions will
1. help you select items that fit with your marketing effort and corporate image
2. facilitate the design and production of your catalog.