The purpose of a company store program is to make merchandise imprinted with a company's logo available to employees. If an employee feels good about being associated with a corporation they like to wear merchandise with the company logo. This has a positive impact on other employees by showing their loyalty and positive feelings about the company. Depending on the needs of the company store program can take a number of forms ranging from a separate retail facility to a mail order program. A company store program is an opportunity to further positive feelings employees have about a company. This results in high productivity and long term employment.

Company stores are:

• A convenient way for employees to purchase imprinted merchandise showing their pride in the affiliation with the company.
• A source of imprinted merchandise for gifts, recognition programs,
  suggestion programs, and training programs.