Promotional products can be used for a wide variety of purposes including motivating people to take a specific action and creating awareness. Imprinted items used to accomplish a goal range from a Swiss army knife to a golf shirt. A jacket, given to employees of a contractor might be used to generate name recognition at the construction site and boost employee morale. An embroidered sport cap might be given to people in a company's distribution network in an effort to obtain preference for their products.