At a trade show in Las Vegas a computer software company had the theme of a casino night. To get attendees to the trade show booth, the company mailed out a poker chip announcing the casino night event. At the show the company wanted to generate word-of-mouth traffic. This was accomplished by developing a list of attractive prizes. Items included an AM &FM cassette radio, a deck of playing cards, a black knife with a silver imprint, and a coffee tumbler with a picture of the company's products wrapped around the mug. The items were very popular resulting in a record number of attendees coming to the booth. In the holiday season a contractor was searching for a unique gift to thank customers for their business. We selected a heavy-weight denim shirt embroidered with the company's logo. The gift was well received leading to goodwill for the contractor.

A medical software company was looking for a way to to put promotional items in the hands of their field sales force. We generated a menu of attractive gifts and published them in a catalog with an easy to use order form. Sales representatives were able to choose items that they felt were most appropriate for their particular client. The company achieved a high level of sales for the year attributed in part to the catalog.